BUSINESS MANAGER

JOB DESCRIPTION

Job Title: Business Manager (HMO)

Location: Ibadan, Oyo State
Industry: Health Maintenance Organization (HMO)
Employment Type: Full-Time
Salary: Competitive and obtainable

Job Summary

The Business Manager will be responsible for driving business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO). The role focuses on marketing strategy execution, business development, client acquisition and retention, and stakeholder relationship management, while ensuring full compliance with NHIA regulations.

The ideal candidate is a strategic and results-driven professional with strong experience in healthcare, insurance, or related sectors, and a proven ability to grow market share and revenue.

Key Responsibilities

Marketing Strategy & Execution

Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments.

Conduct market research to identify customer needs, trends, and competitive insights.

Plan and execute integrated marketing campaigns using both traditional and digital channels.

Business Development & Client Acquisition

Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts.

Conduct client presentations, product demonstrations, and sales pitches.

Manage lead generation, follow-ups, and conversion to meet enrolment and revenue targets.

Brand Management & Corporate Communication

Ensure consistent brand messaging and visibility across all platforms.

Oversee the development of marketing materials including proposals, brochures, and digital content.

Represent the organization at industry events, exhibitions, and stakeholder engagements.

Digital Marketing & Analytics

Manage digital marketing initiatives including social media, email marketing, SEO, and online advertising.

Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement.

Product Development & Market Positioning

Collaborate with Operations and Product teams to design health plans aligned with market needs.

Continuously review pricing, benefits, and competitiveness of HMO products.

Client Retention & Relationship Management

Implement customer retention strategies to improve satisfaction and reduce churn.

Work closely with customer service and provider relations teams to resolve escalated issues.

Reporting & Compliance

Prepare regular reports on business performance, enrolment growth, and ROI.

Ensure all marketing and sales activities comply with NHIA regulations and ethical standards.

Compensation & Benefits

Competitive salary with performance-based incentives.

Health insurance coverage.

Transport and fieldwork allowances.

Professional development and training opportunities.

Pension and other statutory benefits.

How to Apply

Interested and qualified candidates should send their CVs to: recruitment@leadhradvisory.com using Business Manager (HMO) as the subject of the email.